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They’re digitally savvy. They want a good quality of life and career growth. They've grown up with iPhones in hand, YouTube at their fingertips and instant access to the internet. Nearly 60% of Gen Z is enrolled in college, making your campus the most uniquely diverse it has ever been.
One big question can weigh on the minds of college administration and faculty at smaller institutions - how can we reduce the costs of textbooks without having the purchasing power to command lower prices? Even with the existence of online retailers who can offer significant savings, there is the additional struggle to make sure the materials students are using their hard earned money on are usable and effective.
How do you compete effectively in the college textbook environment? A significant decline in bookstore sales for the past 5+ years has caused many university administrators to look at the campus bookstore model differently and re-examine its role in serving the student population. Course material needs are changing and books are being replaced with access codes, eBooks, and custom CoursePacks. Shoppers have more options, the convenience and price factors of eCommerce has helped sales grow 15% in the last year alone.
Student expectations are becoming increasingly challenging for administrators. When 1 in 3 freshmen do not return for their sophomore year, there is significant pressure to find strategies to successfully retain students. From the admissions process through graduation day, many institutions are looking for unique ways to serve the changing needs of their campus communities.
Recently, the University of Louisiana at Lafayette made headlines for a $1,000 eBook. The access code for an introductory accounting course was purposefully priced at almost 4x the cost of the printed textbook. Criticism of the university and publisher spread quickly over social media, accusing them of price manipulation and scamming students into more debt. UL-Lafayette’s response did not do much to assuage anger, causing much disbelief that the institution acted on “good intentions.” Even further providing fuel for the fire when the price of the digital version was changed to match the print version and not significantly lower like most digital texts.
My student loan balance is over $20,000. I don’t own a home, have kids, or go on vacations. I have too much credit card debt and not enough savings. I am 37. I am one of the 44 million Americans struggling with the financial hardships of getting a college degree, delaying and even refraining from participating in the life milestones that keep the economy functioning. Since the year 2000, the economy has gone through two recessions, wages of college grads continually decreased, lowering lifetime earning potential, and college costs steadily increased – the single largest increase in higher education costs is textbook prices.
