If you’ve noticed life as a consumer has changed over the past decade, the transformation can be traced to one word: convenience.
It’s why Amazon has one-click purchasing, Instagram is now shoppable, and retail stores have implemented easy cashier-less checkouts. Consumer expectations have transformed at a rapidly accelerating pace—and university bookstores and their customers are not exempt from this desire for convenience.
Even as shopping becomes more accessible from wherever, whenever, many brick-and-mortar college bookstores have struggled to keep up with the pace of change: it’s one of the reasons why bookstore sales are down by as much as 35%.
As universities continue to find ways to evolve with their students to ensure student success and retention, the model of an online bookstore managed through a partner is becoming a clear and convenient solution.
With 24/7 availability, expanded selection of inventory, lower costs, and convenient ordering and shipping, online bookstores are allowing universities to focus on meeting faculty and student needs when it comes to course materials and their effectiveness.