Over the past 5+ years, there has been a steady trend towards not just replicating the traditional textbook in electronic form, but creating interactive and adaptive learning products that are used in lieu of a textbook (e.g. MyLabs, ALEKS, Connect). We broadly group these products under the umbrella of ‘interactive courseware.’ The underlying technology for these advancements has been around for 20+ years and casual industry observers may look at this evolution and ask “why has it been so slow to take off?”