Where Are College Bookstores Headed? Get the 2019 Report

At many college bookstores, revenues from textbooks and course materials continues to shrink every year – something that's already well known but proven to be difficult to fix. With competition from online giants like Amazon and a digital transformation in course materials, university administrators need new strategies to improve sales while continuing to meet student needs.

The brand new 2019 College Business Officers Survey we just completed reveals how higher ed institutions plan to meet these challenges with innovative, low-cost, digital options.

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August 1, 2019 | by Eric Choi | in College Bookstore

Guaranteed Online Buyback: Akademos’ Program for Textbook Pricing Transparency

At the end of each school term, students experience plenty of stress while they study for exams, secure internships, move out of student housing, and await final grades. However, for many students, anxiety also builds over how much money they will receive for their textbooks during buybacks.

While exams and final grades are part of college life, textbook buybacks have often led to frustration and disappointment as students are surprised by the buyback value of their textbooks, oftentimes receiving pennies on the dollar of the original prices.

After speaking extensively with students and school administrators alike about buyback programs, we recognized that, not only are they a common frustration for students and universities, there’s an important factor that has gone largely overlooked:

Student estimates of future buyback prices influence when and how they obtain their course materials.

As the initial decision around textbooks occurs long before the buyback process ever begins, students cannot accurately estimate future buyback prices. This lack of transparency has left students in the dark over whether to buy used, new, or rent their materials. Some students, concerned over a potentially low or altogether absent buyback value, may even wait until later in the semester to purchase, impacting their performance and learning.

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How to Win Students Back to the College Bookstore

Institutions are Gaining a Winning Edge by Transitioning to a
Virtual Course Materials Platform

Between 2006 and 2016, the cost of college textbooks increased by 73%, which was over four times the rate of inflation. (1)  Today, with individual textbook costs climbing to hundreds of dollars each, it should be no surprise that many students are looking outside of the school-sanctioned bookstore to find affordable sources when buying their course materials or, worse, not buying them at all. If college and university leaders hope to meet the growing needs of their student populations and scale for an increasingly digital future, they’ll need to address these trends.  

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