January 7, 2015 | by Jonathan Shar | in Bookstore Sales

How College Bookstores Can Stop Losing Students

Can your students easily shop your college bookstore from their smartphones and tablets?

This is the question that every college and university should be asking today. If not there’s a good chance that the number of students finding alternative outlets for buying their class materials, or worse, not purchasing their textbooks at all will grow dramatically over the next couple of years.

2014 was a clear tipping point in mobile commerce as seen through both daily observation and supported by data through many trustworthy sources.

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