A recently published article in the May issue of Business Officer Magazine (“Livening Up the Shelves,” by Apryl Motley) profiles three institutions who have found innovative content delivery methods — online and on campus — to stock their bookstore shelves:
- Labouré College, Massachusetts: Six years ago, they partnered with Akademos and became “early adopters” of the online bookstore. Today, they have managed to buck the textbook inflation trend. Labouré CFO Mark Virello reports average book costs have remained flat—a big win for students.
- Broward College, Florida: Across its six bookstores, they have adopted several alternative low-cost textbook options including rentals, eBooks, and customized content. George G. Masforroll, associate vice president for auxiliary services, believes superior customer service is the key to staying competitive with outside sellers.
- University of Colorado, Boulder: In conjunction with the disability services office, CU-Boulder has implemented a new tool to meet the growing demand for textbooks and course materials in alternative formats.
Similar to what we’ve seen in our own surveys, the article confirms that price is top of mind for many students shopping for course materials. Our partner schools can attest to two trends mentioned here: the price of education is on the rise and students are becoming savvier shoppers. Many students today are leaving the bookstore to shop for cheaper textbook alternatives, if they are looking to purchase or rent their course materials at all. In order to keep up, institutions nationwide must find a way to compete in the market.
For the full article, click here.