August 1, 2012 | by Brian Jacobs |

How Do College Bookstores Survive?

How is it that consumer-oriented physical bookstores—be they national chains or small independents—are consolidating, closing up in vast numbers while many college bookstores continue to enjoy remarkable resilience?   If you have wondered not only how they’ve managed this but also whether such success is likely to continue, you might be interested in an article that I just published with University Business, entitled “The Curious Longevity of the College Bookstore.” Take a look and let me know what you think.