May 7, 2015 | by Jonathan Shar | in Bookstore Sales, Research

CFO's Explain Why College Textbook and Course Materials Sales Continue To Decline

Two years ago, Akademos published the first comprehensive survey of college CFOs regarding the future of textbooks and college bookstore services  and in an exclusive webinar held on April 29, released the highlights of the eagerly anticipated 2015 follow-up study

In both surveys, participants were asked to estimate the trend line in their bookstore's textbook sales over the past 3 years.

In the latest survey, 91% of respondents indicated textbook and course materials sales have been flat or down over the past three years and in just two years there was a 36% increase in CFOs reporting declines of more than 10%. 2015 College CFO Survey on Textbook Affordability and Bookstore Services
The survey data reviewed during the 
webinar provides valuable insight into why sales declines have accelerated and why they are likely to continue to decline in the future. 

One of our featured speakers Robert Pignatello, SVP of Finance and Administration at CUNY’s John Jay College, shared valuable insights during the webinar and commented on his own experience and observations:

"We started to think about providing low-cost options to students and re-thinking the traditional way of viewing the college bookstore," recalls Pignatello. We began to build up other areas of revenue producing activity at the college, knowing this trend was going to continue. In a few short years we saw [textbook sales] go down by 50%, and it continued to go down."

To learn more about key trends and predictions on the future of textbook sales and campus bookstore services, the full presentation and recording of our 2015 College CFO Survey on Textbook Affordability and Bookstore Services webinar session is now available for free download.
Request Webinar Materials

Bookstore Sales Research