Two years ago, Akademos published the first comprehensive survey of college CFOs regarding the future of textbooks and college bookstore services — and in an exclusive webinar held on April 29, released the highlights of the eagerly anticipated 2015 follow-up study
In both surveys, participants were asked to estimate the trend line in their bookstore's textbook sales over the past 3 years.
In the latest survey, 91% of respondents indicated textbook and course materials sales have been flat or down over the past three years and in just two years there was a 36% increase in CFOs reporting declines of more than 10%.