News and Insights on College Textbooks, Course Materials & Bookstore Services

Akademos
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Research Finds Correlation Between Textbook Affordability & Student Satisfaction

According to research results highlighted in the 2015 Survey of College Presidents, Provosts and CAOs on the Future of Bookstore Services Overview 3.pngand Textbook Delivery White Paper, creating a formalized textbook affordability program is the key to unlocking student and faculty satisfaction.

One of the most important insights from our 2015 Survey of College Presidents, Provosts and CAOs on the Future of Bookstore Services and Textbook Delivery is that having a formal program to help faculty select high-quality, low-cost course materials directly correlates with higher student and faculty satisfaction. However, only 21% of institutions in the survey reported that they have a formal program.

White Paper: College CAO Survey on the Future of Bookstore Services & Textbook Delivery

Survey results highlight  a significant gap between institutions recognizing the problem of textbook affordability and those taking action to implement change.  

White Paper: College CAO Survey on the Future of Bookstore Services & Textbook Delivery

In 2013, Akademos conducted the first comprehensive survey of College and University Presidents, Provosts, and CAOs focusing on textbook delivery, costs, and bookstore services. The just-released 2015 follow up survey reveals a rich set of data points, key trends and insight into the challenges and opportunities facing institutions regarding escalating textbook prices and their impact across all campus stakeholder groups.

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White Paper: CFO Survey on Textbook Delivery & Bookstore Services

Textbook delivery and bookstore services have become a prominent issue for college and university CFOs, likely due in part to increasing attention to the rising cost of textbooks from students, their families, accreditation committees, and state governments.

To better understand the scope of this issue, we are excited to release the results of our 2015 College CFO Survey on Textbook Delivery and Bookstore Services in this exclusive report.

The Impact of Textbook Affordability on Student Retention and Persistence

The focus on student retention and persistence is growing in importance to college administrators as they try to improve graduation rates and decrease the loss of tuition revenue from students that either drop out or transfer to another school.

According to the U.S. Department of Education, Center for Education Statistics, only 50% of those who enter higher education actually earn a bachelors degree. The reasons range from family problems and loneliness to academic struggles  and as the total cost of eduction has increased in the US, so has student attrition. 

In the 2015 College CFO Survey on Textbook Affordability and Bookstore Services, we asked participants if the increasing prices of textbooks played a role in student persistence and retention on their campus.  

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Why Rental College Textbook Sales Are On The Rise

Two years ago, Akademos published the first comprehensive survey of College CFOs regarding the future of college textbooks and bookstore services and again in an exclusive webinar held on April 29th which had released the preliminary findings of the 2015 follow-up study.2013 vs 2015 College Rental Textbook Data

In both surveys, participants were asked to estimate the breakdown of their bookstore's textbook sales.The latest survey found that on average, new books still represent the largest % of textbook sales; however in just two years this percentage has declined significantly (now 38%, down from 52%) - with Rentals growing by more than 60% (from 14% to 23% in 2015).

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CFO's Explain Why College Textbook and Course Materials Sales Continue To Decline

Two years ago, Akademos published the first comprehensive survey of college CFOs regarding the future of textbooks and college bookstore services  and in an exclusive webinar held on April 29, released the highlights of the eagerly anticipated 2015 follow-up study

In both surveys, participants were asked to estimate the trend line in their bookstore's textbook sales over the past 3 years.

In the latest survey, 91% of respondents indicated textbook and course materials sales have been flat or down over the past three years and in just two years there was a 36% increase in CFOs reporting declines of more than 10%. 

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